Are You Using This SEO Feature in Wix? (Beyond the SEO Checklist)

We frequently work with entrepreneurs who leverage Wix for their websites. Wix, undoubtedly, offers an incredibly user-friendly platform, empowering countless individuals to build a strong online presence. And yes, Wix does an excellent job with its built-in SEO tools, guiding you through a checklist to ensure your site is optimized and even letting you know when you're 100% complete with their initial setup.

However, even with Wix's robust SEO framework, there's a powerful, often-overlooked feature that isn't part of that standard SEO checklist – it's something of a hidden gem: the ability to assign unique, descriptive URLs to individual sections on your website pages.

That's right! Within the Wix editor, each section you add to a page isn't just a design element; it's an opportunity for deeper SEO and a vastly improved user experience. You can assign a specific, unique URL to each section, transforming it into a directly linkable anchor.

Why is this a game-changer, even if you've already completed your Wix SEO checklist?

1. Enhanced User Experience (UX): Imagine you have a long landing page with multiple distinct sections – perhaps an "About Us," "Services," "Testimonials," and "Contact." Instead of instructing a user to scroll and search, you can provide a direct link that takes them directly to the "Services" section. This is incredibly helpful for:

   • Internal Linking: Guiding users exactly where you want them to go from other pages on your site.

   • Marketing Campaigns: Directing visitors from an email or social media post straight to the relevant information on a lengthy page.

   • Improved Navigation: For users who might be looking for something specific, a direct link saves them time and frustration, improving their overall experience.

2. Untapped SEO Opportunities (Beyond the Standard Setup!): While these aren't standalone pages, assigning meaningful URLs to sections provides subtle yet significant SEO advantages that the initial Wix SEO setup doesn't explicitly cover:

   • Contextual Clues for Search Engines: When you use descriptive and keyword-rich titles for your sections (e.g., /services-web-design instead of /section-2), you're providing more granular contextual clues to search engines about the specific content within that part of your page. This helps them better understand your content's structure and relevance.

   • Improved Crawlability (Indirectly): Well-organized and clearly defined sections with unique URLs contribute to a more structured and understandable website. Search engines favor well-structured content, and while direct ranking for sections is limited, the overall clarity and user-friendliness can positively influence how your entire page is perceived.

   • Featured Snippets Potential: Though not a guarantee, a clearly defined section with a strong heading and a specific, keyword-rich URL can, in certain circumstances, contribute to your page's eligibility for specific featured snippets if the content within that section directly and concisely answers a common search query.

How to Leverage This "Hidden" Feature in Wix:

When you're in the Wix editor:

• Select any section you've added to your page. Right-click on the section on your page

• Look for the "Section Settings" or "Anchor" options (the exact wording might vary slightly with Wix updates, but it's typically intuitive).

• Here, you'll find the option to rename the section title (which often forms the basis of the URL slug) and sometimes to directly assign a unique URL ID or anchor link.

• Use descriptive, keyword-rich names for your sections that accurately reflect the content within them. Avoid generic names like "Section 1" or "New Section."

  

  
  

Pro-Tip: Once you've assigned these unique section URLs, you can easily copy and use them strategically in your social media posts, email campaigns, internal links throughout your site, or even in your manual sitemap submissions, if you're taking a hands-on approach to advanced SEO.

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